Cookie Policy
Last modified: 4 Nov 2026
What are cookies?
This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.
Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.
How do we use cookies?
As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.
The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.
Types of Cookies we use
Necessary
Ensure a website functionality. Without these cookies, the website cannot operate properly.
| Name | NEXT_LOCALE |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Stores user language to display the site in this language. |
| Name | ti-cookie-consent |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | 1 year |
| Purpose | Stores user consents for cookies. |
| Name | access-token |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Used to authorize user access to our services. |
| Name | ti-draft-access-token |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Grants access to draft previews without requiring a login. |
| Name | ti_review_viewer |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | 1 year |
| Purpose | Lets visitors write, rate and report product reviews once, without an account. |
| Name | ti-campaigns-closed |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | local-storage |
| Duration | At most 180 days |
| Purpose | Remembers which campaigns on a product page the visitor closed or answered, so they are not shown again. Holds no identifier. |
| Name | cf_chl_rc_* |
| Provider | challenges.cloudflare.com |
| Service | Cloudflare Turnstile Privacy Policy |
| Type | http-cookie |
| Duration | Set by Cloudflare |
| Purpose | Cloudflare Turnstile cookies in the verification frame that tells people from bots when you sign in, sign up, use the contact form, write or vote on reviews, send reports and open shared folders. Cloudflare uses them to diagnose problems with the verification. |
| Name | refresh-token |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | 1 month |
| Purpose | Helps renew user access token when it expires, reducing the need for frequent logins. |
| Name | next-auth-callback-url |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Stores the URL to redirect the user after authentication. |
| Name | next-auth-csrf-token |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Protects against CSRF attacks. |
| Name | next-auth-session-token |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | 1 month |
| Purpose | Maintains the user's session to keep them logged in. |
| Name | next-auth-pkce-code_verifier |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Ensures secure authentication using PKCE for OAuth flows. |
| Name | next-auth-state |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Prevents unauthorized logins by verifying authentication requests. |
Statistics
Collect information about users interactions with the website. They help us analyze and improve its performance.
| Name | _ga |
| Provider | thingidentity.com |
| Service | Google Analytics Privacy Policy |
| Type | http-cookie |
| Duration | 1 year 1 month 4 days |
| Purpose | Used to distinguish users. |
| Name | _ga_* |
| Provider | thingidentity.com |
| Service | Google Analytics Privacy Policy |
| Type | http-cookie |
| Duration | 1 year 1 month 4 days |
| Purpose | Used to persist session state. |
| Name | _clck |
| Provider | thingidentity.com |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 1 year |
| Purpose | Persists the Clarity User ID and settings so returning visits can be linked to the same user. |
| Name | _clsk |
| Provider | thingidentity.com |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 1 day |
| Purpose | Connects multiple page views for a visitor into a single Microsoft Clarity session recording. |
| Name | CLID |
| Provider | clarity.ms |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 1 year |
| Purpose | Identifies when Microsoft Clarity first saw this user on any site that uses Clarity. |
| Name | ANONCHK |
| Provider | clarity.ms |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 10 minutes |
| Purpose | Indicates whether the Microsoft Advertising identifier (MUID) is synchronized to keep analytics accurate. |
| Name | MR |
| Provider | clarity.ms |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 7 days |
| Purpose | Supports measurement of Microsoft advertising effectiveness and refreshes the MUID identifier as needed. |
| Name | MUID |
| Provider | clarity.ms |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 1 year |
| Purpose | Holds the Microsoft unique user identifier used across Microsoft domains for analytics and advertising. |
| Name | SM |
| Provider | c.clarity.ms |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | session |
| Purpose | Synchronizes the MUID across Microsoft domains to support Clarity session and performance tracking. |
| Name | SRM_B |
| Provider | c.bing.com |
| Service | Microsoft Clarity Privacy Policy |
| Type | http-cookie |
| Duration | 1 year |
| Purpose | Stores anonymized Microsoft IDs that help manage shared data between Clarity and other Microsoft services such as Bing. |
Marketing
Let Google tie your visit to your Google account (Google signals): Google adds age, gender and interests to our statistics and uses this data for ads tailored to you. They also remember the Google Ads ad click that brought you to us, so we can measure how our campaigns perform. They work only together with statistics cookies and never in the Thing Identity app.
| Name | NID |
| Provider | google.com |
| Service | Google Analytics (Google signals) Privacy Policy |
| Type | http-cookie |
| Duration | 6 months after last use |
| Purpose | A Google cookie on Google's domains. When you allow statistics and marketing cookies, Google Analytics sends Google a request that lets Google tie the visit to your Google account (Google signals) and use it for ads tailored to you. |
| Name | IDE |
| Provider | doubleclick.net |
| Service | Google Analytics (Google signals) Privacy Policy |
| Type | http-cookie |
| Duration | 13 months |
| Purpose | A Google cookie on doubleclick.net. When you allow statistics and marketing cookies, Google Analytics sends Google a request that Google uses for ads and for measuring how ads perform. |
| Name | _gcl_aw |
| Provider | thingidentity.com |
| Service | Google Ads (through Google Analytics) Privacy Policy |
| Type | http-cookie |
| Duration | 90 days |
| Purpose | Remembers the ID of the Google Ads ad click that brought you to the site, so we can measure how our Google Ads campaigns perform. |
| Name | _gcl_ls |
| Provider | thingidentity.com |
| Service | Google Ads (through Google Analytics) Privacy Policy |
| Type | local-storage |
| Duration | 90 days |
| Purpose | A copy of the Google Ads ad click ID in the browser's local storage, used to measure how our Google Ads campaigns perform. |
| Name | ti-campaigns-delivery |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | local-storage |
| Duration | Until the campaign ends |
| Purpose | Counts how often a campaign was shown on a product page, so a brand's campaigns do not appear more often than it set. Holds no identifier. |
| Name | ti-campaigns-visits |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | local-storage |
| Duration | 13 months from the last visit to a product |
| Purpose | Remembers when the visitor first and last opened each product page (by its barcode), so a brand's campaign meant for a first visit is shown only then. Holds no identifier; only whether this is a first visit reaches the server. |
| Name | ti-campaigns-seed |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | local-storage |
| Duration | Until consent is withdrawn |
| Purpose | One random value that decides whether the visitor belongs to the share of visitors a brand meant a campaign for - the same way every time. Sent with each request for a product page's campaigns, never stored on the server. |
| Name | ti-campaigns-session |
| Provider | thingidentity.com |
| Service | Thing Identity Privacy Policy |
| Type | local-storage |
| Duration | Until consent is withdrawn |
| Purpose | When the visitor's current visit to the brand's pages began and when they last opened one, so that a campaign closed "until the next visit" or shown once per visit keeps to it for the whole visit. Sent with each request for a product page's campaigns, never stored on the server. |
Manage cookie preferences
You can change your cookie preferences any time by clicking the above button.
In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.
If you are using any other web browser, please visit your browser’s official support documents.