Digitize Your Products.
Understand Your Customers.
Engage Them.
Increase Brand Awareness.
Ensure Compliance.
GS1 Digital Link
Turn every GTIN into a compliant, searchable, customer-facing digital experience.
Product data
Launch compliant pages, e-labels, and DPP-ready product sites.
One code
One GTIN becomes a flexible digital touchpoint across retail, web, and AI.
Fast rollout
Launch with a single GTIN, validate the setup, then roll it out to more products.
One GTIN. A full digital layer.
GS1 Digital Link turns a single code into product pages, e-labels, live updates, analytics, and richer customer journeys. The packaging stays simple while the experience gets smarter.
Dynamic links that stay current
Update product information, compliance data, and content without changing the printed code.
Brand-native product pages
Create product experiences that match your visual identity instead of sending customers to generic landing pages.
Operational and marketing insight
Track scans, traffic, engagement, and performance in real time across regions and campaigns.
Built to be discovered.
Your Digital Links do more than sit on packaging. They can be read by search engines, understood by AI tools, and shown in the right language automatically.
Helps products surface in search
GS1 Digital Links are built for phone scans, but our solution makes them reachable through Google and AI tools. That helps more customers, partners, and retailers find the right product information.
Readable by AI assistants
Structured, accessible pages give AI systems a better way to understand and reference your product data.
Localized by default
Show the right content in the right language without duplicating packaging for every market.
