Digitize Your Products.
Understand Your Customers.
Engage Them.
Increase Brand Awareness.
Ensure Compliance.
GS1 Digital Link
Start connecting your products to customers.
One GTIN. Infinite possibilities.
GS1 Digital Link unlocks a world of experiences. From product information and brand storytelling to real-time analytics and interactive content. Everything is connected through a single, smart QR code.
Digital links that remember
Links can hold and update customer-specific data, accessible only to the individual user. It’s a dynamic, private space tied to a single code.
Custom pages
Tailored page designs that match the unique identity of your brand.
Advanced analytics
Track detailed traffic, engagement, and performance in real time.
Built to be found.
Your Digital Links aren’t just for packaging. They’re visible online, discoverable in search engines and readable by AI tools.
Helps your products show up in search
Digital Links are search engine friendly, so customers can easily find your products online.
Ready for AI assistants
Links are optimized and accessible to AI assistants.
Speaks your customer’s language
Content automatically appears in the right language based on who’s viewing it.
All-in-one solution to ensure compliance and digitize your product data. Publish in minutes.